Audience and Institutions

                                    

Film distribution and marketing

Film distribution and marketing

Film distribution is the availability a movie is made for the viewing for an audience this is most comely done by using film distribution/ promotion. This is how the they believe is the best way to sell the film to the audience. The aim of film distribution is for it be seen by the majority of it's target audience. 

This is job is done by a film distributor there job included to set a release date for the film and the method by which the film is make available for viewing. They also look at the largest possible target audience for the film and entice the audience to watch it through there target markets psycho-graphics and demographics. Then they chose how they will make it available directly to there target audience through theatrically or home viewing. The film distributor want to get the film screened in as many cinemas as possible and watched on as many TV's as they can depending on the methods of distribution. 

Reach can depend on how much profit a film makes. The distributor can chose to have a big reach and advertise to a wide range of people and this will be more expensive but could also make the film money. If the distributor decides to have a big reach by advertising as much as they can increasing the amount of views it has. This can be risky as the film is not 100% going to be popular meaning a smaller profit is made. An example of a film that has had a successful reach is 'the women in black' this was massively beneficial to the film and help the film to make a bigger profit.

The marketing plan is made by a company to a pacific design plan to achieve their marketing objective a the time they wish to reach it. The marking plan will start with the identification of what the consumer wants, this can be shown through the market research. The plan will also include an analysis of the already set marketing situation. The marketing plan is to create visibility, raise awareness and engage entreats in the product. Other ways to market films are posters, trailers, online and mobile apps. When a film is released critics may go and watch the film and share their opinion hopefully they give good feedback which will sway the public to watch the film. Also social media is a big marketing product. 

The distribution plan is made by a management team their aim is to sell their product to the retailers then customers. The plan is carried out by the films distribution who sighs a contract that has the rights for them to promote a product. They decide when the release date should be, when it will appeal the most to there target audience. For example, the films 'Halloween' was released on October 25th near to halloween. The distribution plan also looks at their target audience so they can expose the target audience effectively thought advertisement and promotion. This includes looking at the genre of the film and what is that target market for that genre. The plan also looks at the budget as if there is a low distribution budget they cant spent vast amounts of money on the adverting and promotion. 

Advertising is materials that a company markets their brand with. The may chose to advertise on Tv, radio or in magazines. They chose what they believe will be the most effective what to market and get the product across to the consumer. Publicity is used to gain the publics attention. This would be done through premieres, interviews, actors appearing. For example, an actor will go on a talk show and talk about the new film they are on and promote it. Promotion is the raising awareness of the film. This is selling merchandise with the film title or actors charters in it. This can also include using freebies  in a magazine to promote the movie.

Underneath is a taser poster and trailer and a main poster and trailer for the film 'the babadook'. The first poster and trailer are the taser ones and the others are the main posters. The babadook was released in 2014 a psychological horror films directed by Jennifer kent. The babadook was only given a limit of 13-screen in Australia compared to 146 scenes in the UK. The babadooks distributor was IBC films and was released in 145 screens in the opening weekend.